''Long after one has forgotten what a woman wore, the memory of her perfume lingers''. Christian Dior
About Creative Scents
Having enjoyed a varied fashion career I went onto become part of the personal shopping team at Selfridges & Co – gaining a thorough grounding in working on a one-to-one basis with clients looking to change their image, build capsule wardrobes or simply out to find that one special outfit.
This gave me even more insight as to how women buy clothes, what their sizing needs are and in particular how they are being recognised by the retailers.
This led me to creating www.biggirlsblouselondon.com which was designed to look at the plus-size market with a very positive and colourful outlook.
I also worked as an account supervisor for the former London-based buying house (AGA Associates) whose clients included Neiman Marcus, Holt Renfrew and Bergdorf Goodman.
I enjoyed sourcing not only fashion but also accessories and bed & bath products, this led me into developing a great love of scent. Since then I have kept a constant eye out on the fragrance market with a particular interest in independent perfumers and in natural/organic perfumery.
I wanted to share this interest - as we in the UK especially, have only recently been exposed to the smaller and less recognised British and international perfumers that are slowly becoming available to us. It is also interesting to see the more up-market 'niche' fragrance names that are really making a huge difference to how we buy perfume.
I am neither a perfumer or an expert in the art of perfume but I do adore the sensation of fragrance and the concept of a perfectly scented environment.
It has to be said that more ‘niche’ and 'artisan' fragrance labels are now being presented by larger retailers but can be lost amongst the shelves of a larger department store. Liberty’s London, make it a point to highlight these independent labels, making them easier to be found and although their choice has recently focussed on larger 'niche' names rather than the much smaller perfumers we. ourselves want to look at, it is still the place to go in order to start a perfume journey in London.
In particular, we look at the few independent London perfumery shops that deserve to be highlighted and we also want to take a peek at the european and international 'niche' perfume market.
We would like to seek out these perfumers and fragrances ourselves - picking interesting names from the shelves and look closer at what they are all about.
There is a big world of perfume outside the big names and celebrity offerings - encouraging us to try something different and much more bespoke.