''Long after one has forgotten what a woman wore, the memory of her perfume lingers''. Christian Dior
About Creative Scents
Having enjoyed a varied fashion career I went onto become part of the personal shopping team at Selfridges & Co – gaining a thorough grounding in working on a one-to-one basis with clients looking to change their image, build capsule wardrobes or simply out to find that one special outfit.
This gave me even more insight as to how women buy clothes, what their sizing needs are and in particular how they are being recognised by the retailers.
This led me to creating www.biggirlsblouselondon.com which was designed to look at the plus-size market with a very positive and colourful outlook.
I also worked as an account supervisor for the former London-based buying house (AGA Associates) whose clients included Neiman Marcus, Holt Renfrew and Bergdorf Goodman.
I enjoyed sourcing not only fashion but also accessories and bed & bath products, this led me into developing a great love of scent. Since then I have kept a constant eye out on the fragrance market with a particular interest in independent perfumers and in natural/organic perfumery.
I wanted to share this interest - as we in the UK especially, have only recently been exposed to the smaller and less recognised British and international perfumers that are slowly becoming available to us. It is also interesting to see the more up-market 'niche' fragrance names that are really making a huge difference to how we buy perfume.
I am neither a perfumer or an expert in the art of perfume but I do adore the sensation of fragrance and the concept of a perfectly scented environment.
It has to be said that more ‘niche’ and 'artisan' fragrance labels are now being presented by larger retailers but can be lost amongst the shelves of a larger department store. Liberty’s London, make it a point to highlight these independent labels, making them easier to be found and although their choice has recently focussed on larger 'niche' names rather than the much smaller perfumers we. ourselves want to look at, it is still the place to go in order to start a perfume journey in London.
In particular, we look at the few independent London perfumery shops that deserve to be highlighted and we also want to take a peek at the european and international 'niche' perfume market.
We would like to seek out these perfumers and fragrances ourselves - picking interesting names from the shelves and look closer at what they are all about.
There is a big world of perfume outside the big names and celebrity offerings - encouraging us to try something different and much more bespoke.
Seven Scents Global forecast for Autumn-Winter 2016-17.
Oud to Autumn: Guide to fragrance trends 2016/17
Autumn-winter fragrance collections look set to feature opulent berries, a violet revival and the ever popular oud, according to the findings of our latest global trends research.
Be prepared for three key fragrance directions for the coming season:
Hedgerow Berries: represented by a rich blend of raspberries, blackberries, blackcurrant and icy red berries, this abundance of fruitfulness is coupled with woody accords and oriental nuances. Violet: combining delicate florals, beautiful woods and lush leaves, the traditional flower has been given a modern makeover to deliver a contemporary, multi-faceted profile. Oud: continuing its meteoric rise, this sultry note returns again to add an intense musky note to more powerful compositions.
“Autumn signals a change in mood and emotion which is reflected in our fragrance forecast. The move towards luscious berry notes and hints of vintage florals creates a sense of vibrant vitality and colour, while the strong presence of oud for yet another season not only marks its transition to the mainstream, it also brings a distinctly modern edge,” reports Kate Williams, one of our talented creative perfumers.
Inspired by these trends, we have created three new fragrance concepts; each is brought to life in a key application and can be tailored to a range of personal care and household products:
Organic Elements: a fresh blend of cool spices, white woods and delicate florals; evoking remote winter landscapes and free-flowing, icy water. A soft and gentle scent perfectly suited to babycare as well as shower products and fabric conditioner.
Cosmic Creations: futuristic fantasy meets ethereal dreamland in this magical layering of contrasting fruits, powdery florals and sweet gourmand notes; a modern fragrance which lends itself to deodorants, hairstyling and shower ranges. Romantic Renaissance: celebrating the grandeur and drama of the period, this heady fragrance combines dark florals with warm, rich spices; an elegant addition to bar soaps, male grooming and shower products.