''Long after one has forgotten what a woman wore, the memory of her perfume lingers''. Christian Dior
About Creative Scents
Having enjoyed a varied fashion career I went onto become part of the personal shopping team at Selfridges & Co – gaining a thorough grounding in working on a one-to-one basis with clients looking to change their image, build capsule wardrobes or simply out to find that one special outfit.
This gave me even more insight as to how women buy clothes, what their sizing needs are and in particular how they are being recognised by the retailers.
This led me to creating www.biggirlsblouselondon.com which was designed to look at the plus-size market with a very positive and colourful outlook.
I also worked as an account supervisor for the former London-based buying house (AGA Associates) whose clients included Neiman Marcus, Holt Renfrew and Bergdorf Goodman.
I enjoyed sourcing not only fashion but also accessories and bed & bath products, this led me into developing a great love of scent. Since then I have kept a constant eye out on the fragrance market with a particular interest in independent perfumers and in natural/organic perfumery.
I wanted to share this interest - as we in the UK especially, have only recently been exposed to the smaller and less recognised British and international perfumers that are slowly becoming available to us. It is also interesting to see the more up-market 'niche' fragrance names that are really making a huge difference to how we buy perfume.
I am neither a perfumer or an expert in the art of perfume but I do adore the sensation of fragrance and the concept of a perfectly scented environment.
It has to be said that more ‘niche’ and 'artisan' fragrance labels are now being presented by larger retailers but can be lost amongst the shelves of a larger department store. Liberty’s London, make it a point to highlight these independent labels, making them easier to be found and although their choice has recently focussed on larger 'niche' names rather than the much smaller perfumers we. ourselves want to look at, it is still the place to go in order to start a perfume journey in London.
In particular, we look at the few independent London perfumery shops that deserve to be highlighted and we also want to take a peek at the european and international 'niche' perfume market.
We would like to seek out these perfumers and fragrances ourselves - picking interesting names from the shelves and look closer at what they are all about.
There is a big world of perfume outside the big names and celebrity offerings - encouraging us to try something different and much more bespoke.
In our latest global trends report, we reveal the key accords that will characterize next year’s Spring/Summer fragrance collections and how this research has inspired the retro scents behind Imperial Leather’s latest shower range.
According to our trends forecast, three fragrance notes are set to take off in Spring-Summer 2016:
Praline: continuing the trend for gourmand scents, this modern accord adds a soft caramel-chocolate note and creamy, nutty complexity. The ideal pairing for fresh, fruity accents.
Sorbets: a refreshing sensation of iced fruits and sugary accents creates a cooling energy in compositions.
Freesia: with florals making a welcome return, delicate freesia is set to have a high profile. Delivering a subtle, citrusy note, its refreshing character is enhanced by a positive woody piquancy.
“The story for next summer is playful, sassy and relaxed; reflecting a shift towards brighter days and stylish outdoor living. We expect to see gourmand notes used to add depth and sweetness to compositions, while freesia will blossom in floral accords to create a delicate yet distinctive note,”predicts Miri Scott, Insight Manager.
As always, we use these insights to create our own concepts and work with brand managers to develop exciting new fragrance directions. For instance, the emphasis on sugary notes – in the context of the strong consumer retro revival – is the driving trend behind a number of fragrances we have created for Imperial Leather’s new ‘Sweets’ range of shower creams.
Launched in March exclusively with UK retailer Tesco, Imperial Leather’s new Sweets range features favourite confectionery fragrances:
Comforting Marshmallow: a sweet and gentle scent to pamper and soothe.
Uplifting Sherbet Lemon: zingy and zesty citrus notes to refresh and revive.
Mouthwatering Fruit Salad: tropical, fruity aromas reminiscent of childhood summers.
Stimulating Spearmint: cool green mint blends with a hint of sweetness to awaken and invigorate.
The collection also feeds into one of the three Spring/Summer 2016 fragrance stories defined in ourreport; each interprets the trends into exciting, new, market-ready concepts:
Sugar Rush: where youth-led pop culture influences a sugary sweet, fruity fragrance direction.
Linear Landscapes: aromatic, woody notes blend with leathery notes and creamy, soft cashmere to evoke a natural simplicity.
Print Pop: vibrant and bold, fruity characteristics with accents of cool mint and gentle florals will create signature scents with a twist.